Privacy statement

• Purposes are defined before any personal data is processed.
• The minimum amount of personal data is stored.
• Explicit consent is requested where legally required.
• Appropriate security measures are in place; processors are held to the same obligations.
• Data subject rights are respected.

When a quote or contact form is submitted, we collect name, company, email address, phone number and message. This data is used to reply and to prepare a suitable proposal.

Lawful basis: legitimate interest (following up on an inquiry) and/or consent.

Retention: up to 24 months after the last contact, unless a longer period is required by tax or contractual obligations.

Downloading a free checklist requires name and email address. The checklist is emailed, and follow-up information on the same topic may be sent.

Lawful basis: consent. You can unsubscribe via the link at the bottom of every email.

The newsletter uses an explicit opt-in. Only email address (and optionally name) is stored. Every newsletter contains an unsubscribe link.

Lawful basis: consent. Retention: until unsubscribed.

Webinar registration requires name, email and company. This data is used to grant access to the webinar and to send a recording or summary afterwards.

Retention: 24 months after the webinar.

This website uses cookies and similar technologies. On the first visit a cookie banner (Cookiebot) requests consent for non-essential categories.

See the Cookie declaration for an up-to-date overview per category and provider.

The following parties are involved in operating this website:

• Supabase – database hosting (EU region) for lead forms and content.
• Vercel – website hosting.
• Google Tag Manager and Google Analytics 4 – website usage statistics.
• Google Ads – conversion tracking for ad visits. When a request is submitted, the email address provided (and the phone number, if entered) is passed to Google in encrypted form so the request can be matched to an ad click. This only happens with consent for marketing cookies.
• Cookiebot – consent management.
• Onlinesucces – identifies the company behind a website visit from its network (IP) address, for B2B sales. Legal basis: legitimate interest. Details entered in forms are also passed to Onlinesucces, so we can link a request to the visiting company. You can object via the contact address at the bottom of this page.
• Leadinfo – B2B visitor identification based on IP address.
• TWIPLA (Visitor Analytics) – anonymised usage analytics.
• Vimeo – video embeds (click-to-play, loaded only after interaction).
• Email provider (Resend) – delivery of lead notifications and checklists.

Data-processing agreements are in place with all processors. Personal data is not sold and not shared with third parties other than the ones listed above, unless required by law.

Appropriate technical and organisational measures protect data against loss and unlawful processing, including encrypted transport (TLS), access controls and periodic reviews.

As a data subject you have the following rights: access, rectification, erasure, objection, restriction of processing, and data portability. Requests can be sent to the contact details below. To verify identity we may ask for identification (with BSN and photo redacted).

Requests are handled within 30 days as a rule. Complaints can be filed with the Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl) or your local supervisory authority.

This statement may change when the website or underlying processing changes. The date at the top reflects the currently valid version.